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Visitor Experience Development Plans

The Ask
Repucon Consulting was commissioned to undertake the development of destination development plans and Visitor Experience Development Plans (VEDP’s) across each of the Fáilte Ireland regional tourism brands.

The Approach
The project methodology included a mix of international benchmarking, stakeholder consultation, and product and experience auditing to determine the current levels of provision, identify tourism development opportunities and emerging opportunities based on local capacity, and establishing new opportunities for development.

The Outcome
Repucon Consulting has recently developed VEDP’s and destination plans for Dingle Peninsula, Boyne Valley, Ireland’s Ancient East, and Dublin Docklands. Each plan is based on a strategic development approach supported by commercial results focus across a range of performance metrics addressing product development, regionality, seasonality, and extending visitor stay within the destinations.